Some new terms we learned this week are track, target, demographics, and cookies. Track means when companies collect information about you based on your online behavior. Target is when companies tailor content to you based on the information they have collected about you. Demographic are the common categories at the population, such as age, gender, and race. Cookies are data files that are stored on your computer when you visit certain sites, they are often used by companies to identify repeat customers & personalize visitors' experiences.
The new web 2.0 tool we used this week is MixBook. Mixbook is pretty awesome. It's like a virtual scrapbook. You can choose any background, color, picture, and pretty much everything how you want it. We made our MixBooks on how you can be smart while on the Internet. Some benefits of tracking and targeting is that you can personalize interest, save time, limit search results, and better shopping. Some risks of tracking and targeting are that results aren't accurate, different people using same computer, stereotypes, viruses, and privacy. My MixBook is at the bottom of the page. Someone deleted my MixBook and I didn't know until after I embedded it on here and now I can't figure out how to delete it.. so now, it's at the bottom of the page.
Some of the positive aspects of Mixbook are that it's fun to use. It's not boring like some of the things we have previously used. It's very colorful (which I like colorful things.. plain stuff is just boring) ..and it's not that hard to use. It's very easy to figure out. Some negative aspects of MixBook are that it is soundless. It has no sound, whatsoever. That's pretty boring. You would think that it would have some type of music to go along with it, but it doesn't.
The digital literacy component we learned about this week is "Tracking and Targeting", and "Limiting Data Collection". I would tell you the benefits and risks, but that's all in the first paragraph. But anyways, some tips for limiting data collection online are that you should use key words, shorten question/or thing you are searching, do not provide email address, unsubscribe from website, avoid "too good to be true" products, deals, and opportunities, use antivirus software, and disable internet cookies. All of these things are ways that you can limit data collection.
All of these things help me in my personal life because that way I don't get aggravated with the computer. It helps me in my academic life because if I use antivirus software, I won't get a virus on the school computer. Finally, it helps me with my interactions online because I know that I should never click on ads that seem to be too good to be true.
Overall, my week has been great. I had an awesome Halloween. (smiley face). We FINALLY got into our new building. It looks amazing!! I'm still not used to all of this transition stuff quite yet. But, I think I'm starting to get the hang of it.
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